I was Risa's manager at Curriculum Associates for two years. She is an incredibly conscientious person who can constantly juggle a lot of projects while always producing detailed, high-quality work right on time. She worked across many different products and was the content team's go-to person for writing about ELA programs. She built great relationships internally with subject matter experts, and externally with the teachers and administrators she interviewed for case studies. She constantly spoke up in meetings to ask questions and make suggestions. Risa's work was hugely valued by me, our team of writers, and her colleagues in marketing. Everyone really enjoyed working with her! She was always the first person to volunteer to step in and help when another writer was overloaded. She's always interested in learning something new (like AI — she has so far attended more than 15 webinars), and always cuts through all the noise to "say it like it is." She will be a huge asset to any organization!
Chris Orcutt
Senior Content Marketing Manager — NWEA
I love working with Risa! She is creative and always willing to try new strategies and methods of copywriting and content creation. Risa is committed to meeting her deadlines and conscientious about managing her tasks. She asks thoughtful, clarifying questions when needed in order to deliver her best work. While meticulous in her work, she is also very adaptable and flexible and will pivot on any project when asked. Risa also works closely with subject matter experts to develop and curate content for both marketing and sales, and has become a trusted source throughout the company about our products and the copy she writes because of these meaningful relationships.
Karli Hetherington
Director, Product Marketing + Brand Strategy — SmartPass
Risa is a wonderful copywriter, whether it's short-form or long-form writing. Her headlines sparkle and she's a natural storyteller, making complex topics easy to understand. Being on a team with Risa is just the best: she's funny, smart, humble, and so willing to take on any project. Even if she's booked solid, she will still make time to help out and step in whenever the team needs. Always willing to take on new challenges and grow in new directions, too. Working with Risa is a joy and she will be an asset to any company she is with!
Kathleen Simpson
State Adoptions Marketing Coordinator — Great Minds
Risa is the ultimate team player. She doesn't just focus on her own projects in a group — she is the first to raise her hand to help others. She's willing to dive into any writing project, even if she's coming in cold and knows nothing about the topic. She doesn't need any handholding though — just tell her what you need, and she'll deliver a polished writing piece. She taught me so much about writing breakthrough emails and great subject lines, and I loved working alongside her. She is also dependable, says it like it is, and has a great sense of humor. Risa adds sparkle and punch to any team she's on!
Patty Bovie
Senior Copywriter — Curriculum Associates
A talented writer and an analytic thinker, Risa is without a doubt one of the most conscientious people I have ever worked with. She possesses a relentless attention to detail, a willingness to dig in to even the craziest of projects, and a keen ability to ask questions that drive right to the heart of the matter. Risa is a strong team player, demonstrating care and loyalty not only for her team but for the organization and, ultimately, the customer.
Jennifer Hoitsma
Vice President of Marketing — SmartPass
When heading up a marketing team, you have contributors and then you have true partners. Risa is one such dedicated partner in the success of lead generation campaigns and brand building efforts. She immerses herself in becoming a product/company expert, then delivers spot-on copy. I was consistently impressed with Risa's ability to take complex education concepts and distill them into solid B2B marketing copy that delivered the message simply, but at the intellectual level of top educators in the nation. Risa and I worked very closely discussing offers, messaging, and content for everything marketing: email, direct mail, catalog, website content, blogs, microsites, surveys, bios, case studies — anything we asked of her. She's a deadline-driven professional and devoted to success. I can't recommend Risa highly enough.
Teri Gilbreath
Management Supervisor — KERN
Risa is an accomplished and talented marketing professional with 15+ years of experience compiling and analyzing data for the purpose of estimating and forecasting information that assists companies in the research and development of their internal and external strategies. She is creative in her approach and designs and presents the data so that the information is relatable and comprehensive for the targeted group or audience, whether professional staff or executive clients. If potential changes in circumstances or events could impact a corporation's bottom line and/or position in the marketplace, Risa will discover it.
Asia-Renee' Johnson, MPA, CLA
Senior Professional Paralegal — Law Offices of Denise Eaton May, P.C.