If marketing copy doesn't drive action, something in the strategy needs refining—whether that's audience targeting, timing, or how clearly the value is communicated. I focus on getting those elements right.

With over 10 years of marketing experience, I bring a deep understanding of customer behavior—what motivates decisions, where friction exists, and how to address both with precision. I translate complex ideas into clear, compelling messaging that highlights real value and resonates with the right audience.

Let's start meaningful conversations with your customers—and turn them into results.

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Chris Orcutt  ·  Senior Content Marketing Manager, NWEA

"She is an incredibly conscientious person who can constantly juggle a lot of projects while always producing detailed, high-quality work right on time."

Karli Hetherington  ·  Director, Product Marketing + Brand Strategy, SmartPass

"I love working with Risa! She is creative and always willing to try new strategies and methods of copywriting and content creation."

Kathleen Simpson  ·  State Adoptions Marketing Coordinator, Great Minds

"Her headlines sparkle and she's a natural storyteller, making complex topics easy to understand."

Patty Bovie  ·  Senior Copywriter, Curriculum Associates

"Risa is the ultimate team player. She doesn't just focus on her own projects — she is the first to raise her hand to help others."

Jennifer Hoitsma  ·  Vice President of Marketing, SmartPass

"A talented writer and an analytic thinker, Risa is without a doubt one of the most conscientious people I have ever worked with."

Teri Gilbreath  ·  Management Supervisor, KERN

"She immerses herself in becoming a product/company expert, then delivers spot-on copy."

Asia-Renee' Johnson  ·  Senior Professional Paralegal, Law Offices of Denise Eaton May

"Risa is an accomplished and talented marketing professional. She is creative in her approach and presents data so it's relatable and comprehensive for the targeted audience."

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